About ReapR

My name is Sara Kay. I am the Founder and CEO of ReapR, and if you had seen me ten years ago, you would not have predicted this. You would not have predicted any of it. There was a chapter of my life where I lost everything that most people would consider the foundation of a future. I had to figure out what to do with that truth every single day.

I want you to sit with that for a second, because I think it matters. Not because I want your sympathy, but because I want you to understand what it actually costs to build something from nothing. Banks said no. Employers passed on someone who was rough around the edges and did not fit neatly into the box they were hiring for. The entrepreneurship world talks loudly about inclusion and goes very quiet when someone like me walks through the door. I did not have a network waiting for me. I did not have a mentor, a safety net, or a single door that opened easily. Every single thing I have, I had to go get myself.

I am a single mom. I raised two incredible human beings largely by myself, through the years when I had almost nothing, through the years when I was working jobs that were beneath my ability because they were the only ones that would take me, through the years when I watched other people get opportunities I was more qualified for because I had a mark on my record they did not. My kids never went without love. They sometimes went without a lot of other things. That is a weight that does not leave you, and it is also the thing that made me completely incapable of giving up.

I found sales, and sales found me. For twenty years I have lived in the world of B2B, cold calls, pipeline building, buying committees, and closed deals. I learned to read people quickly because I had to. I learned to find the warm path into a room because the front door was rarely open to me. I got good at it. Really good. And the whole time, I watched the data gap destroy the chances of everyone around me who was working just as hard but did not have access to the tools that the big players took for granted.

ReapR is an AI-powered sales intelligence platform that maps buying committees, the full cast of decision-makers, influencers, and gatekeepers standing between a sales rep and a closed deal. We surface warm paths into accounts instead of cold ones. We put enterprise-grade intelligence at a price point that a solo SDR working two jobs can actually afford. I priced it that way on purpose because I know exactly what it feels like to be priced out of the tools that could change your life.

Outside of everything else, I am a wakeboarder. I live for water. There is something about getting up on that board, about the total commitment it takes to stay up when everything is pulling you down, that has always felt like home to me. That feeling is in everything I build. You lean into it, you find your balance, and you do not let go.

I am building a company where the people who work with me have a genuine shot at something real, not just a job but a purpose and a paycheck that reflects their worth. I want to give opportunities to people who have been overlooked, passed over, and underestimated. People who know what it is to fight for everything they have. Because in my experience, those are the hungriest, most loyal, most unstoppable people in any room.

This is not a backup plan. This is not a pivot. This is the thing I have been building toward through every hard year, every closed door, every moment I chose to get back up. I am all in. I have always been all in. I just finally have something worth betting on.

I also want to take a moment to honor the people who had the privilege of managing me along the way. I know I was not always the easiest. I came with fire and opinions and a lot of energy pointed in every direction at once. And yes, thank you for all the times you let me go rogue. I compare myself to Flik the Ant from Disney's A Bug's Life. Flik always has the craziest ideas, everyone thinks he's out of his mind, but they always turn out alright in the end. That is me. That has always been me. The beautiful managers, the ones who saw past the rough edges and chose to invest in me anyway, they shaped me more than they will ever know. They taught me how to channel the chaos into something useful. They showed me what real leadership looks like, and they gave me a standard to build toward. I carry every single one of them with me in how I show up every day and in how I intend to lead the people who choose to build ReapR with me.

And then there are the people who stood next to me. Not above me, not below me, but right there in the trenches, side by side. My coworkers. My work friends. The ones who covered for me when I needed it, laughed with me through the chaos, and made the hard days feel survivable. You know who you are. The people who shared bad coffee and big dreams in breakrooms and on sales floors and over late-night Slack messages. The ones who celebrated my wins like they were their own and meant it. I have been lucky enough to work alongside some of the most genuine, hilarious, hardworking, big-hearted humans on the planet. No title, no resume line, no paycheck ever meant as much as the people I got to do the work with. You shaped me. You challenged me. You made me better just by being around. I love you people more than you know, and I am building ReapR with every single one of you in mind.